In this podcast, you’ll learn:

  • How to make a content that is easily shareable
  • How to find investors Step 1: Stop calling them investors!
  • Concept of Accessibility- Make sure that people understands your content, don’t alienate them.

Step 2: Idea of actual influence.

  • Understand what motivates them
  • TCM Index (Time, Connection and Money Index)

Step 3: Memory

  • Think LESS (Language, Emotion, Simplicity and Structure)
  • AIM (Accessibility, Influence and Memory)

*To connect with Michael, visit ( )

*To attend Rod Khleif’s event in Los Angeles, visit ( Use the code AdamAdams

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